The horse sharing category has quickly grown into one of the largest categories on yours2share, with many new ads being posted every day and lots of people registering to reply to ads. The horsey template contracts are also proving popular.
The majority of people looking for horse shares find us because they have searched on Google. So I’ve been paying significant attention to the keywords used on Google, to move yours2share up Google’s organic listings rather than have to pay for sponsored links. (When you search on Google, yours2share links on the left appear if Google thinks our page is relevant. But we pay for yours2share links to appear on the right).
Analysing the keywords for horse share has highlighted a particular challenge: People use an awful lot of keyword combinations. This is true in all categories, but usually two or three keyword combinations stand out as those most commonly entered. For example in boat share, two keywords boat share and yacht share are far more commonly used. So I have to ensure that the yours2share site uses these keywords whenever reasonably possible in page titles, headers and text.
However having analysed the horse sharing keywords there are about 40 that all get heavy use: horse share, horse shares, horse sharing, sharing horses, share my horse, horse for loan, horses for loan, horse to loan etc etc etc etc. You get my drift. And then there are all the pony combinations. Aarrgghh.
So I’ve kind of given up and plumped for horse share, horse for loan and pony share. I’ll concentrate on these and just pay for the rest. Otherwise I think I’m flogging the proverbial dead horse.