After explaining what yours2share is all about to someone today, they exclaimed, “a marriage bureau for assets”, and I thought this was rather delicious. I’ve spent ridiculous amounts of time on the so-called elevator pitch and this seemed to reduce it to just four words. OK, I then have to add a fair bit of explanation, but isn’t that half the point of the elevator pitch?
My latest version of the elevator pitch is in fact:
“yours2share helps people get together to share things like boats, property, mobile homes, aircraft, horses, cars, anything they don’t use all of the time.”
When, as often happens, I get a kind of incredulous look, which usually means “hmm I thought you were going to say you were a hairdresser or even an accountant, something I can understand and index easily. Now I’m going to have to think about this”, I follow up with:
“You can share through joint ownership or long term fractional rental. It’s a free to use website where people can advertise shares for sale or rent, or look for people to create a new syndicate.”
Usually I’m blessed with a look of amazed interest, but occasionally it is just stunned silence.
I’m getting used to it.